Beechcroft Developments are one the UK's leading developers for retirement living. Their focus is on building well designed high quality homes in beautiful locations across the south of England.
These luxury retirement properties are designed for like-minded people looking to downsize but not to compromise on environmental quality, access to local amenities and transport links. Each unique home is surrounded by beautifully landscaped gardens maintained by an estate management service. Beechcroft approached us because of their increasing popularity and rapidly growing portfolio of estates.
They wanted potential customers to find their retirement developments by location as this is the main driver for choosing homes when downsizing and relocating for retirement. Moreover, they wanted to get across the quality of life that Beechcroft home owners enjoy and the diverse range of designs and locations encompassed within their portfolio.
The Perfect Page Effect
We started by redesigning Beechcroft's website to incorporate an SEO marketing strategy, which could adapt and change to encompass new locations. We focused on integrating end user interaction and SEO tailored for specific locations into the web development process. We did this by supplying a private photo area and large scale SEO scheme indexed to developments at regional and local level.