Case Study - E-commerce Website Expansion

Roxey Mouldings E-Commerce Website

The Business – Roxey Mouldings


Roxey Mouldings specialise in fine-scale model railway kits for home assembly. They pride themselves on highly detailed and historically accurate models and are a one-stop shop for model railway enthusiasts. As their reputation increased the company's existing website became inadequate to cope with the boom in online sales and for managing and processing orders. As the business grew even further it became necessary for them to look at commissioning an e-commerce website, which would combine ease of ordering and purchase with a fully integrated back-office system for invoicing and shipping.

The Perfect Page Effect



We worked with Roxey Mouldings to design an e-commerce system to meet their exact requirements with a fully integrated back-office system incorporating accounting and invoicing software. This not only made it easier to manage sales and administration but has also increased usability for customers, which has had the effect of encouraging more "click-throughs" and boosting traffic to the site. Ultimately a good e-commerce overhaul will improve long term customer loyalty as visitors will value the user-friendly interface as well as the speed, efficiency and above all, safety, of online transactions.